Strategic Planning of the Innovation Activity in the Machine-Building Enterprises
Journal Title: Бізнес Інформ - Year 2014, Vol 9, Issue 0
Abstract
This article discusses the strategic planning of the innovation activity in the machine-building enterprises. When analyzing, systematizing and summarizing the scientific works of numerous scientists, various approaches of the domestic as well as foreign scientists to the interpretation of such categories as «strategy» and «innovation strategy» were examined; the role of the innovation strategy in the innovative development of the enterprise was investigated; the most common in the economic literature classification systems of innovative strategies were analysed. As a result of the study the essentials of the concepts «strategy» and «innovation strategy» were refined, also the author \'s own classification of the innovation strategies based on key characteristics of innovation was developed, on the basis of which the main features and possible types of innovative strategies within these features were determined. Prospects for further research in this direction are the establishment and implementation of the innovative strategies for the domestic machine-building enterprises, aimed at the enhancing of their competitiveness in the market.
Authors and Affiliations
Nataliya Syrotynska
Keywords
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