Strategic Quality Management Initiatives and Performance of Mobile Communications Service Providers in Kenya
Journal Title: IOSR Journal of Mobile Computing & Application (IOSR-JMCA) - Year 2018, Vol 5, Issue 5
Abstract
Strategic quality management is one of the management concerns in the modern corporate world that can have a great impact to an organization whether it the organization adopts it or not13. Organizations need to evaluate adoption strategic quality management since this is one way of improving on their strength and reducing their weaknesses. This paper used primary date from three top telecommunication companies in Kenya (Safaricom, Airtel, and Telkom) to ascertain the relationship amid adoption of SQM initiatives and performance of firms. The researcher noted that if strategic quality management is successfully adopted, it can greatly improve the performance of a firm.Constant change in technology also presents a challenge to the mobile operators to keep up with the latest technologies in order to provide excellent service to end users9 . This is besides the competitive environment in which mobile operators work.
Authors and Affiliations
William J. Baraza
Keywords
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- EP ID EP439901
- DOI 10.9790/0050-05050310.
- Views 95
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