СТРАТЕГІЧНІ НАПРЯМИ РОЗВИТКУ ПРОМИСЛОВИХ ПІДПРИЄМСТВ УКРАЇНИ
Journal Title: Теоретичні і пракичні аспекти економіки та інтелектуальної власності - Year 2017, Vol 1, Issue 16
Abstract
D. Gorovyi, K. Gorova. Strategic Directions of Industrial Enterprises Development in Ukraine. With the accession of Ukraine to the World Trade Organization (WTO) and taking into account its desire to integrate into the European Union, the domestic market of Ukraine is no longer the protected territory where Ukrainian enterprises can make a profit in the conditions of the impossibility of exporting their own products and global trends towards the decline of industrial enterprises. Therefore, enterprises of Ukraine need the development of their strategic directions. The urgent issue is the need to increase their own competitiveness by improving the products produced, reducing its cost, introducing new developments into the production, popularizing the products produced by creating loyalty programs, PR events, promotions, sponsorship and patronage activities aimed at developing our own brand. Strategic development in industrial enterprises in Ukraine should focus on three main components. development of the enterprise brand, creation of new, so-called virtual enterprises, as unique subjects of entrepreneurial activity, which receive the main benefit from their activities, possessing mainly property rights or a certain asset, seeking necessary investments in science and new technologies. The lack of investment in science and new technologies most seriously affect the competitiveness of products of industrial enterprises in Ukraine. For example, the products of Ukrainian automakers are characterized by an almost complete lack of use of their own scientific developments in mass production, the trademarks of these enterprises are known only in the domestic market. As a result, Ukrainian producers produce obsolete models of their own design or foreign under license. One way out of this situation is to ensure a quick return of funds for potential investors. Such mechanisms can be based on the creation of intermediate virtual enterprises or by means of technologies for capitalizing investments in science and new technologies.
Authors and Affiliations
Dmytro Gorovyi, Kseniia Gorova
Keywords
Related Articles
- EP ID EP447125
- DOI -
- Views 72
- Downloads 0
The strategy of innovative development of agriholding economic security system
The article is devoted to systematization, generalization, further strengthening and improving of the strategy of innovative development of the agricultural holding economic security system. There was studied the long-te...
ІННОВАЦІЙНИЙ ПРОЕКТ РОЗВИТКУ ПОРТОВОЇ ЛОГІСТИЧНОЇ ІНФРАСТРУКТУРИ УКРАЇНСЬКОГО ЕКСПОРТУ
T. Logutova, N. Solidor. The innovative project development of port logistics infrastructure of Ukrainian exports. The grain export trends and the organization of logistics systems and flows are examined in the article....
Introduction of foreign experience in managing the development of intellectual capital of civil servants
The article is devoted to the important problem of management of intellectual capital in the sphere of public service, training and retraining of personnel for the State service. Specified time limits for the appearance...
INTERNATIONALIZATION DRIVING AND HINDERING FACTORS: THE PATTERNS TRACED IN THE CASE OF SMALL AND MEDIUM-SIZED ENTERPRISES
P. Šūmakaris, R. Korsakienė. Internationalization driving and hindering factors: the patterns traced in the case of small and medium-sized enterprises Small and medium-sized enterprises are recognized as the country's e...
КОМУНІКАЦІЙНИЙ АСПЕКТ ЯКОСТІ ОБЛІКОВОГО ЗАБЕЗПЕЧЕННЯ УПРАВЛІНСЬКИХ РІШЕНЬ
O. Bezchasnyi. Communication aspect of quality of accounting support of management solution. The adoption of management decisions based on accounting information. Their quality and effectiveness depends on the ability of...