Strategies Adopted by Commercial Banks in Kenya for Competetive Advantage; a Case of Equity Bank
Journal Title: Africa International Journal of Management Education and Governance - Year 2016, Vol 1, Issue 2
Abstract
A company’s strategy is a management game plan for growing the business, starting out a market position, attracting customers, competing successfully, conducting operations and achieving targeted objectives. The main purpose of the study was to find out the strategies adopted by commercial banks in Kenya for competitive advantage, a case study of Equity bank. Thus the study sought to achieve the following objectives; to establish the strategies adopted by Equity bank for its quest for competitive advantage and to establish the role played by competitive strategies in the growth of Equity bank. The study employed survey research design and the target population comprised 28 employees of Equity bank. Face to face interviews and structured questionnaires was applied to the management and general staff to collect primary data. The generated data comprised of primary (field survey) and secondary (period survey) sources. The data was analyzed through use of quantitive and qualitative methods and the obtained findings were presented in tables and figures. The study identified the strategies adopted by Equity bank as ; provision of variety of products, high level of technology in place ,competent employees, attractive interest rates , competent customer care and giving back to the society through schemes such as sports and scholarships for students. These strategies were adopted for survival, coping up with competition, profit making and growth. The study recommends that there should be an inclusion of other forms of competitive strategies for instance offering and that the bank to adopt competitive strategies that benefit the clients also.
Authors and Affiliations
Philip Bii, Job Masaba, Kennedy B Mwengei Ombaba, Samuel N. Nyangau
Keywords
Related Articles
- EP ID EP244390
- DOI -
- Views 55
- Downloads 0
KNOWLEDGE IMPLEMENTATION AND EMPLOYEE PERFORMANCE; EVIDENCE FROM KENYA
Purpose – The purpose of this paper was to examine the interaction effect of employee engagement on the relationship between knowledge implementation and employee performance in Technical Institutions in Kenya. The study...
EFFECT OF INTEREST RATES ON PERFORMANCE OF COMMERCIAL BANKS IN KENYA: A CASE OF SELECTED BANKS IN KISII TOWN
The success of a commercial bank depends on income and value of its assets (loans). This study focused on interest rates and their effect on performance of the commercial banks in Kenya. Descriptive research design was a...
TwitFic', Twine, and Student-Centred Learning: Combining Creativity and Coding in the Classroom
This paper explores the most effective way to teach creative problem-solving in a variety of classroom environments, from a traditional face-to-face course structure to distance-learning to individual workshops. Creative...
THE SUCCESS AND FAILURES OF ICT GOVERNANCE IN ENTERPRISES CASE OF MACHAKOS COUNTY
Most enterprises are struggling with risky surroundings and constant technological changes in order to achieve the highly expected results. ICT governance considers many types of technologies touching on various areas of...
RELATIONSHIP BETWEEN STRATEGIC AGILITY AND ORGANIZATION PERFORMANCE
Strategic decision-making theories suggest that organizations that pool strategic Agility and its constructs are likely to perform better than those that emphasize on traditional strategic planning. To assess whether the...