Strategies of Domestic and Multinational Firms in the Czech Republic
Journal Title: Journal of Competitiveness - Year 2011, Vol 3, Issue 4
Abstract
The strategic behavior of companies in the globalizing and changing markets may be characterized by the extent to which a company’s strategy is adapted to its environment. The goal of this paper is to compare the strategies used by multinational and domestic companies in the Czech Republic in reacting to the environment and to ascertain which of the strategies is the most advantageous. Consequently, this study provides essential information for strategic decisions for both domestic and multinational companies.
Authors and Affiliations
Sylva Talpová
Keywords
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