Strategies Used in Translation of Advertisement Slogans From English to Persian
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 3
Abstract
On the assumption that the translation strategies used to translate advertisement slogans from English into Persian cause the Iranian translations to be not appropriate in Iranian markets, the aim of the present study is to identify such translation strategies. The study was conducted with the aid of questionnaires as a research instrument to obtain data. The findings reveal that the most common translation strategies used for translating cultural specific concepts as well as literary devices and lexical stylistic devices that are used in advertisement slogans have mostly been deletion and free translation without any regard to features of slogans. The overall finding was that inadequate translations of cultural specific concepts produce target texts that have not been successful in Iranian markets.Iranian translators disregarded the features of slogans frequently. Nearly all the translators delete any culture specific concepts in their translation of advertisement slogans.
Authors and Affiliations
Hadi Valimohammadi*| Department of English Language and Linguistics, Ahar branch, Islamic Azad university,Ahar, Iran, email: Hadi.vm@live.com
Keywords
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