Strategy Analysis and Choice
Journal Title: International Journal of Management Sciences - Year 2014, Vol 4, Issue 11
Abstract
Strategy analysis and choice involve making subjective decisions based on object- ive information. This chapter introduces concepts that can help strategists generate feasible alternatives, evaluate those alternatives, and choose a specific course of action. Behavior- al aspects of strategy formulation are described, including politics, culture, ethics, and so- cial responsibility considerations. Modern tools for formulating strategies are described, and appropriate role of a board of directors is discussed.
Authors and Affiliations
Ivan Mihailovic, Milena Marjanovic
Keywords
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