Strategy for Improving the Competitiveness of Bedulu Village as Tourism Village
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 6
Abstract
This research is aimed at finding the appropriate marketing strategy and competitive through the identification, the internal factors of Bedulu tourism village and the external environment affecting that tourism village. Using SWOT analysis method (Strength, Weakness, Opportunity, Threat), are designed by survey method through interview technique and questionnaires to the committee of Bedulu tourism village and the tourists who visit the tourism village. The results are analyzed by using SWOT Analysis which consists of SAP Internal Analysis and ETOP External Analysis. SAP analysis results, Beduluvillage is known in strong position or strong with a total score of 4.08. This shows that the strength of Bedulu village can be used as a competitive strategy to improve the condition of Bedulu Village. In ETOP analysis where opportunities and threats, Bedulu village is in the position of Speculative Business with a total score of 4.16 and 3.16. Indeed, Bedulu village has a great chance of success in competitiveness as a tourism village. SWOT analysis techniques show the position of Bedulu village is in the position of invest, where the strategy can be done in an invest position for improving the competitiveness of the Bedulu village as a tourism village is a diversification strategy. The implication of this research is expected to apply a competitive marketing management strategy through creative and innovative management in developing the village which has a positive impact on the village community in general. Therefore, it is expected to increase the regional income.
Authors and Affiliations
Anak Agung Gede Wijaya
Keywords
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