STRATEGY FORMATION IS A VISIONARY PROCESS

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STRATEGY FORMATION IS A VISIONARY PROCESS

Journal Title: Przedsiębiorstwo & Finanse - Year 2014, Vol 4, Issue 1

Abstract

“Vision is the art of seeing invisible” said Jonathan Swift. And there need to be a leader that has such a vision pictured in his mind. According to Warren Bennis “Leadership is the capacity to translate vision into reality”. Such an entrepreneur has abilities to lead others and manage the company in a way to change the vision into reality. Since the leader and his vision are very important in creating a successful management strategy the analysis of its characteristics is the purpose of the paper. The strengths and visionary skills of the leader constitute entrepreneurial strategy formation school. The results of the analysis of the features of leader and his vision in the entrepreneurial strategy formation school its main premises were defined. It is crucial that a leader has his main strategy visualized in a form of long-term vision. The vision must be simple, inspiring and challenging. It serves as guidance. When articulating vision core ideology (values and purpose) along with envisioned future (10-to-30-year goal with a vivid description) need to be formulated. Visionaries have to be able to see in several different configurations simultaneously (seeing ahead, behind, above, below, beyond, beside and through). Important to the vision are traits that the leader has. These are experience and intuition that form the strategy foundation. It is important that the strategic vision should be flexible in accordance to the current circumstances. The leader that gains complete control over the business can reformulate the vision accordingly to his discretion. For the entrepreneurial school the external world is comprehensible and controllable, the internal process is natural and irrational. Even though entrepreneurs vary in terms of their sources of inspiration and types of personality, there are three common areas of their interest: objectives of the venture, leverage provided by external change, and proprietary assets versus hustle. All the above-mentioned attributes taken together constitute the composition of the entrepreneurial strategy school formation. In short the entrepreneurial school means a strong, courageous, creative and controlling leader with his brilliant vision that guides and drives the whole business idea.

Authors and Affiliations

Agnieszka Białachowska

Keywords

strategy company

EP ID EP165605
DOI -
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