STRATEGY OF FOREIGN ECONOMIC ACTIVITY OF FLOUR MILLING INDUSTRY ENTERPRISES: CONCEPTUAL MODEL
Journal Title: Вісник соціально-економічних досліджень - Year 2019, Vol 1, Issue 69
Abstract
The commodity structure of Ukraine’s exports is analyzed in the article. It is proved that the agrarian sector has become a stable source of foreign exchange earnings and makes a significant contribution to the country’s foreign economic activity development and the maintenance of state’s foreign trade balance. An importance of grain processing products export is substantiated. An export’s development in the flour milling industry is analyzed and it is determined that she has become export-oriented in the past ten years. An expert evaluation of the «Flour export» activity direction attractiveness was carried out according to the I. Ansoff method, which takes into account a number of factors that characterize its prospects for profitability and growth, namely: the growth rate of relevant sector; consumer population growth; the dynamics of markets geographical expansion; the degree of product renewal; the degree of technology update; public acceptability of products; state regulation; price fluctuations; aggressiveness of leading competitors; resource market competition; market entry costs; prospects of profitability (favorable and unfavorable factors of profitability). According to the expert evaluation results, the attractiveness of the «Flour export» activity direction for the milling industry enterprises development was established. A critical analysis of scientific developments regarding the composition of main operations a foreign economic activity strategy processes’ forming was carried out. The importance of including in the foreign economic activity strategy formation process of operations risk evaluation of enterprise’s foreign economic activity and economic security potential evaluation is substantiated. A scientific result has been obtained, the novelty of which is in an improvement of the procedure for enterprise’s foreign economic activity strategy forming, which differs from an existing ones by accounting the extremely risky nature of this activity and enterprise’s ability to protect itself from threats.
Authors and Affiliations
Inna Kuznetsova, Yulia Karpenko
Keywords
Related Articles
- EP ID EP632024
- DOI 10.33987/vsed.1(69).2019.168-178
- Views 89
- Downloads 0
ECONOMIC RISKS IN FINANCIAL SUPPORT OF TECHNOLOGY MANAGEMENT ACTIVITIES OF BANKS
Theoretical and methodological approaches to the management of basic bank risks are systematized in the article. The results of analysis of modern views on the understanding of the risks of banking activities are present...
PROBLEMS OF WAGES LEGALIZATION IN UKRAINE
In the following article the main problems of wages legalization in Ukraine were considered, which is the actual subject in current economic crisis in Ukraine nowadays. Besides, the problems of shadow employment in Ukrai...
Innovative models of commercial activity in ensuring the effective employment of population at the enterprises of small and medium sized businesses
The article defines direction of increasing the employment rate of the population of Ukraine in the sphere of small and medium sized businesses. One of the most promising directions of their trading activities vending te...
TRANS-BORDER CLUSTERS SYSTEM DEVELOPMENT POTENTIAL AS A STRATEGIC PLANNING OBJECT
Essence and internal relations of development potential of trans-borders cluster system as a factor increasing the competitiveness of a European region under conditions of increasing integration processes and demand to i...
System of threats to economic security of economic entities
The article identifies threats to economic security by the main classificatory characteristics. Forms of their appearance and general characteristics are considered. Obtained results allows to form and complement the sec...