STRUCTURAL COMPONENTS, CRITERIA, INDICATORS AND LEVELS OF PROFESSIONAL COMPETENCE OF FUTURE MARKETERS
Journal Title: Збірник наукових праць «Педагогічні науки» - Year 2016, Vol 71, Issue 1
Abstract
The article deals with the problem of specification of structural components, criteria, indicators and levels of professional competence of future marketers. Motivational, gnostic, conative and personal components are characterized being the structure of future marketers’ professional competence. Based on the criteria identified in the study four levels of professional competence (creative, functional, reproductive, intuitive) are conventionally defined. The main indicators of their development are specified.
Authors and Affiliations
С. Є. , Адамів
Keywords
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