STRUCTURE OF MARKETING COLLATERAL MARKET OF BIOENERGY DEVELOPMENT
Journal Title: Науковий вісник Національного університету біоресурсів і природокористування України. Серія : Економіка, аграрний менеджмент, бізнес - Year 2018, Vol 2, Issue 290
Abstract
Ukraine has favorable pre-conditions and sufficient potential for dynamic and effective market of bioenergy development. However, methodological recommendations (on the basis of achievements of theory and practice) from the problems of the marketing collateral of market of bioenergy development and until now carry a limit character, there are scientific developments not enough that touch this subjects. The marketing collateral has a row of subsystems that were lighted up in the article, namely: financial, legal, informative, skilled, programmatic-algorithmic, institutionally-organizational. The marketing collateral of market development has certain principles and conditionally divided into 3 basic levels: micro-level, meso-level, macro-level and the system of the marketing providing of market development is divided into three basic blocks: analytically-strategic analytic geometry and prognostication behave to that; marketing researches of raw material potential, that conduct after an algorithm; planning and program development; tactical block marketings-mix behave to that; administrative levers, marketing management and development of human capital, that straight or mediated influence on marketing activity at the market of bioenergy and his development and control block to that belongs is a revision of marketing environment and strategy of market development; Control after quality and safety of market foods, standardization and certification of products. Market of bioenergy development is investigational on administrative levers, marketing management and development of human capital, that straight or mediated influence on marketing activity at the market of bioenergy and his development and control block to that belongs is a revision of marketing environment and strategy of market development, marketing collateralthat comes true through lines and mediated levers.
Authors and Affiliations
J. M. Galchynska
Keywords
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