Student’s perceptions on case study method
Journal Title: RAN - Revista Academia & Negocios - Year 2017, Vol 3, Issue 2
Abstract
The objective of this study is to present Bío-Bío University’s Business Science Faculty students’ perceptions on their Marketing course using case study methodology. A survey was applied to 91 students which main results showed a positive perception on the methodology used. The majority of students rated the course methodology pleasant, creative and stimulating. In addition, the students valued Case Study not only as a teaching method for a particular discipline but also as a tool that helped them discover leadership capacities, to know their peers, and to identify their own shortcomings and abilities for collaborative work.
Authors and Affiliations
Natalia Guiñez, Edinson Cornejo, Constanza Olguin, Paulina Ceballos
Keywords
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Student’s perceptions on case study method
The objective of this study is to present Bío-Bío University’s Business Science Faculty students’ perceptions on their Marketing course using case study methodology. A survey was applied to 91 students which main results...