Students Perceptions towards Public Relations Course and the Implication towards their Academic Performance
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 10
Abstract
The ultimate aim of Public Relations is to present organizations in the best light possible. This requires special skills in the area of research, managerial, persuasive communication, strategic planning and writing. The standpoint is needed to evaluate the progressive of the profession growth in the industry. Public Relations itself can be a best platform for a person to represent themselves and express their interest towards the profession. This research examined the perceptions towards Public Relations course and their academic performance. The amount of survey calculated based on Krejcie and Morgan Table, N=95 , S=76 by using purposive sampling method. Descriptive quantitative research study was conducted through survey using questionnaire form. The hypothesis testing gained by using two different methods which indicated different result which are Pearson Correlation and Multiple Linear Regression. Based on the research by using Pearson Correlation method, the five listed null hypothesis is accepted based on the standardized significant values which is must be or less than 0.05. However, based on Multiple Linear Regression method, there is different reading which formed different results. Based on significant value in Coefficient Multiple Linear Regression analysis, the null hypothesis of self-interest (0.042) and industry prospect (0.037) is being accepted with significant value below than 0.05.
Authors and Affiliations
Abdul Rauf bin Ridzuan, Rosilawati Sultan Mohideen, Siti Nirmala Binti Mohamad Ishak, Ilya Yasnorizar Ilyas, Wan Hartini Wan Zainodin, Mohd Khairornizam Mohd Yunus
Keywords
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- EP ID EP573330
- DOI 10.6007/IJARBSS/v8-i10/4786
- Views 60
- Downloads 0
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