Study of consumers satisfaction and demand for fast food chains: The case of Pizza Hut in Mongolia
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 12
Abstract
Nowadays fast food chains expanding to its largest around the world to provide consumer needs. In recent years, fast food chains started to migrate and claim its business in Ulaanbaatar. It is reported that consumers have mixed feeling towards newly opened chain retails. In particular, Pizza Hut was chosen out of other chain stores to investigate any challenges and strategies to bring up consumer satisfaction. According to the survey, diverse menu options, tidiness of the store and specials with fair price have a direct impact on consumer fulfillment. The study suggests Pizza Hut should focus on adopting new changes to create regular consumer base and reshape its strategies.
Authors and Affiliations
Gantogtokh Tsogtgerel
Keywords
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