Study of Effectiveness of Various Promotional Strategies used by Honda
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2020, Vol 4, Issue 5
Abstract
HONDAs key strategies are to build a sturdy product portfolio across categories. Explore growth possibilities globally, continuously improve its operational efficiency, aggressively extend its attain to customers, maintain to spend money on brand building activities and make certain customer and shareholder delight. Honda Has to be upgraded so that it reaches to the mass..Current Market fashion in quarter of cars Needs few Improvement in order that it reaches to the corners of the nation. New product launch must be able to attract it’s buyer through various beneficial scheme, so that people show promptness in shopping for the product. Promotional elements of Honda may be very much effective as it promotes in regional languages too but charges must be reasonable for not unusual people. Neha Gakhare | Mayur S. Raut | Mayur Y. Ghagre "Study of Effectiveness of Various Promotional Strategies used by Honda" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31796.pdf Paper Url :https://www.ijtsrd.com/management/marketing/31796/study-of-effectiveness-of-various-promotional-strategies-used-by-honda/neha-gakhare
Authors and Affiliations
Neha Gakhare | Mayur S. Raut | Mayur Y. Ghagre
Keywords
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