STUDY OF MARKET STRUCTURE AND PERFORMANCE OF VEGETABLE SEEDS IN HAVERI DISTRICT OF KARNATAKA

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STUDY OF MARKET STRUCTURE AND PERFORMANCE OF VEGETABLE SEEDS IN HAVERI DISTRICT OF KARNATAKA

Journal Title: International Journal of Agriculture Sciences - Year 2016, Vol 8, Issue 57

Abstract

The study was carried out with two purposes. The first objective included the market structure of vegetable seeds; study the market performance of vegetable seeds. Convenient sampling technique was adopted for this study. Haveri district of Karnataka was selected and structured questionnaires administered to dealers, nurserymen and distributors. Four vegetables namely; tomato, cabbage, green chilli and brinjal was selected for study. For each crop four vegetable seed companies were selected based on higher market sales volume. Descriptive statistics and Herschman-Herfindal index model were used for analyzing the objectives. From the Herschman-Herfindal index, which determined the level of concentration in relation to the structure of the selected vegetable seeds in the market, there was high market concentration in all the selected vegetable seed market in the district. Which suggest that it is very difficult for new firms to enter in the selected vegetable seeds market in district. To know the market performance, Sixteen parameters were devised during the study those are ranging from product display to distributors depth. Each company was ranked on 1 to 5 scales. A comparison on individual parameter was done and the overall performance of each of the company was calculated with help of a grid. With respect to market performance of tomato, cabbage, green chilli and brinjal; Rasi seeds, Seminies, Beejo Sheetal and Rasi seeds were shown higher performance during the study period.

Authors and Affiliations

STEPHAN RAJ

Keywords

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EP ID EP171423
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