Study of Price, Value and Purchase Behavior
Journal Title: Scholars Journal of Economics, Business and Management - Year 2016, Vol 3, Issue 4
Abstract
The prevalence of counterfeit goods, to symbolize exist a demand that in the consumers' market. There are many norms and regulations to protect copyrighted edition sell, but also can not prevent consumers to buy the counterfeit goods. The respondents of this study whose have purchased the counterfeit goods. To discuss the buyer's perspective the price and value of counterfeit goods, and whether both have effects with purchase behavior. The results found that consumer percept the price and value had positively and significantly affects their purchase behavior, respectively. And the value has a positively and significantly affect consumers' purchase behavior. The results will provide the related industry to understand consumer purchase behavior and made the appropriate strategy. Keywords: counterfeit goods, price, value, purchase behavior.
Authors and Affiliations
Pin-Fenn Chou
Keywords
Related Articles
- EP ID EP384463
- DOI -
- Views 91
- Downloads 0
The Place of Employee Appraisal and Rewarding in Organizational Change Management: Lessons from Telkom Kenya
Abstract:This paper postulates that due to the competitive environment within which most organizations have to operate in, there has been a rapid and, arguably, haphazard implementation of organizational change. The need...
Relevance of Corporate Dividend Policy on the Shareholder’s Wealth
This paper assessed the impact of dividend policy on shareholder’s wealth. The objectives of the study are; to ascertain the significant relationship between dividend policy and corporate performance whether it will enha...
E-Banking in India: Issues and Challenges
Internet banking is a service that allows customers to access and perform financial transactions on their bank accounts from their web enabled computers with Internet connection to banks' web sites any time they wish. Th...
Theoretical Perspectives of Managerial Power and CEO Compensation in Korean Chaebol
Abstract: This paper survey on related literature on how top management pay is influenced by poor quality of governance structure (controlling shareholder managerialism) and derives various testable implications by exami...
Managing Expatriates in Multinational Companies[MNCs]: An International Human Resource Management and Cultural Diversity Perspective
Abstract: The growth of multinational companies is determined by the effective management of their international assignees. Such task is clustered with several challenges since expatriates’ lives in environments differen...