Study of the Factors of Labour Market Formation for Provision of Internal Marketing of Companies under Conditions of Uncertainty of Determinants of Demand and State of Competitive Situation
Journal Title: Бізнес Інформ - Year 2013, Vol 6, Issue 0
Abstract
The article identifies specific features and analyses existing approaches to the study of the labour market of marketologists that are capable of satisfying requirements of the employer-company in contact personnel under conditions of uncertainty of determinants of demand and state of competitive situation. The article reveals that the labour market of marketing specialists is formed with consideration of behaviour of competitors, consumers, prices and development potential. The objects of the study are processes and dynamics of market development, which include analysis of changes of economic, scientific and technical, demographic, social, ecological, legislative and other factors. Such studies have major importance in building a career and effective management of the system of internal marketing of a company.
Authors and Affiliations
Mykhailo Sagaidak, Natalia Matseyeva
Keywords
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