Study of Value Co-Creation, In Pergiramerame Tour & Travel Service Development Strategy Using the Dart Model
Journal Title: International Journal of Humanities Education and Social Sciences - Year 2022, Vol 2, Issue 3
Abstract
One of the most effective digital marketing strategies today is co-creation marketing. Co-creation places consumers as parties who actively share to create value or products. This study aims to determine the form of value co-creation in Pergiramame Tour & Travel with the DART model (Dialogue, Access, Risk Assessment, Transparency) as a strategy in innovation and product development while evaluating value co-creation in Pergiramame Tour & Travel with the DART model. . The results of the study show that Pergiramame Tour & Travel has been very good at applying the DART concept to create corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0. Pergiramame Tour & Travel has been very good at implementing the DART concept to create a corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0
Authors and Affiliations
Bagus Setiawan, Sudarmiatin, Agus Hermawan, Purwiyanto
Keywords
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