Study on Cox's Bazar, Bangladesh as a Prospective Medical Tourism Destination

Abstract

The choice of a destination is primarily determined by the tourist's motivation to travel; in other words, a destination is chosen to satisfy the particular motivation of a given tourist. Also, majority of people in many developed countries tend to perceive that developing countries do not have high standards of medical care and hygiene. It is anticipated that the findings of this study will assist both the management of Cox's Bazar health-care providers and government entities (such as the Tourism Authority of Cox's Bazar, the Ministry of Tourism, and the Department of Export Promotion) in promoting the country to international medical tourists. The study indicated that medical tourists with lower levels of familiarity (with medical procedures and with Cox's Bazar as a medical tourism destination) tend to engage in greater external search behaviour by consulting brochures and advertising campaigns developed by medical tourism promoters. Despite their indirect relationship to medical tourism, images regarding hygiene and safety/security are also found to influence the desirability of a medical tourism destination.

Authors and Affiliations

Abhijit Ghosh

Keywords

Related Articles

Employment Preferences - A Review

The attraction and retention of talent is imperative with the fast paced changes of the corporate world and the challenges that organisations have with an increasingly globalised world. It is imperative that multiple per...

AN EMPIRICAL STUDY ON THE VISITORS' INTENTION TO VISIT CULTURAL HERITAGE SITE

This study tests the visitors' intention to visit the cultural heritage site and their opinions about the impacts of tourism development using Structural Equation Modeling (SEM). The implications of Theory of Planned Beh...

INVESTIGATING THE ANTECEDENTS OF COFFEE SHOP CUSTOMERS' BEHAVIORAL INTENTIONS IN KUALA LUMPUR

Coffee accounts are one of the most essential elements in this modern life and has taken the second place commodity after oil. Coffee shops (both locals and non-locals) are found almost everywhere in Kuala Lumpur. Howeve...

THE EFFECT OF POLITICAL INSTABILITY AND TERRORISM ON THE MIGRATION OF EGYPTIAN HOSPITALITY MANPOWER (CASE STUDY ON FIVE STAR RESORT HOTELS IN HURGHADA)

Not so long ago, Egypt was a fashionable destination worldwide. It's incredible heritage, the white desert and the Red Sea beaches attracting millions of visitors each year. Unfortunately the numbers who are still coming...

STUDY IN COPPER PRICE LINKAGE BETWEEN INTERNATIONAL AND INDIAN COMMODITY MARKET

The study is to analysis the price behavior pattern of copper in different markets both national and international. The paper places the co movement of prices of copper in LME, MCX and COMEX to assess the impact of inter...

Download PDF file
  • EP ID EP334421
  • DOI -
  • Views 120
  • Downloads 0

How To Cite

Abhijit Ghosh (2017). Study on Cox's Bazar, Bangladesh as a Prospective Medical Tourism Destination. International Journal on Recent Trends in Business and Tourism, 1(1), 45-51. https://europub.co.uk/articles/-A-334421