Study on the Competitive Advantages of Banks in the Deposit Market of Ukraine
Journal Title: Проблеми економіки - Year 2014, Vol 2014, Issue 4
Abstract
The article is aimed to study the competitive advantages of domestic banks in the deposit market. In the article the state of bank deposits market has been analyzed. It has been defined, that market of deposit services is unstable due to the volatile situation in the country's economy, though it continues to evolve despite some problems. To the leading banks in Ukraine, as for both attracting deposits and criterion of reliability, belong the banks from the first group of the assets sizes. Clustering of 15 banks, carried out in the article in terms of deposit portfolio size as well as return on assets, has helped to distinguish five groups of banks. With aim of a more detailed study of the banks' deposit activities, the fourth cluster has been chosen, which includes the system-wide banks. Also in the article a competitive analysis of the banks from the fourth cluster, in terms of dynamics and structure of the deposit portfolio, and making use of the coefficient method, is conducted. SWOT analysis was applied to identify strengths and weaknesses as well as opportunities and threats to the bank. In order to elaborate a strategy and an effective strategic management, analysis of the bank's direct competition in the deposit market was carried out. It has been determined that benchmarking is the tool, which will allow the performance indicators of a bank to exceed competitors in the market of deposit services. Specific features of the application of benchmarking in the formation of bank's deposit policy has been disclosed. Benefits from use of benchmarking in the bank's deposit policy has been highlighted.
Authors and Affiliations
Olha Rats, Yunna Tysyachna
Keywords
Related Articles
- EP ID EP116712
- DOI -
- Views 69
- Downloads 0
The System-Synergetic Approach to Development of Banking Systems under Conditions of Financial Instability
The aim of the article is to study the theoretical and practical aspects of using the system-synergetic approach to the development and functioning of banking systems under conditions of financial instability. It has bee...
Reform of the national clearing and settlement system as a prerequisite for ensuring the functioning of the securities market infrastructure during IPO
The paper investigates ways of reforming the national clearing and settlement system as a precondition for the functioning of the securities market infrastructure during initial public offering (IPO). The author proposed...
Evolution of development and methodology features of institutional analysis of the economic phenomena and processes
The methodology features of institutional analysis of the economic phenomena and processes are generalized. The comparative analysis of the theoretical approaches to determination of institutes` economic nature is conduc...
The Resource Concept of the Interpretation of Potential in Economy: the Nature and Limitations in Application
The aim of the article is to determine the expediency of compliance with the resource concept of interpretation of the potential as an economic category. To solve this problem a systematization of the main approaches to...
Assessment of the Potential Competitiveness as a Key Aspect of Enterprise Development
There are the considered methods of estimation of potential of competitiveness of enterprises in the article. The types of approaches are systematized in relation to the estimation of potential of competitiveness of ente...