STUDY ON TOURIST SATISFACTION OF THE WAN-LV VALLEY RESORT BASED ON ONLINE COMMENTS
Journal Title: Topics in Intelligent Computing and Industry Design (ICID) - Year 2017, Vol 1, Issue 2
Abstract
Using the six OTA platforms, we collect the visitors’ online comments on the Wan-lv valley resort and obtain valid data through identification, screening, induction and other means. Using ROST software analysis of high frequency words, vocabulary, text types, semantics, emotion, results show that visitors comment on Wan-lv valley resort focus on the tourism experience, ecological environment, tourism facilities, accommodation, price, landscape, traffic location and service. The two most important aspects of tourist comments are the tourist experience and the ecological environment, which are mainly positive evaluations. From the emotional semantic perspective, the tourists’ comments on the Wan-lv valley resort mainly positive emotion. It shows that the quality of tourist experience is very high, and the probability of revisiting tourists is higher.
Authors and Affiliations
Yang Liang
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