Substantiation of Economic Management of a Company from the Point of View of the Theory of the Firm
Journal Title: Бізнес Інформ - Year 2013, Vol 5, Issue 0
Abstract
The article considers evolution of the theory of the firm with respect to identification of the general goal, purpose, necessity and possibility of company management. It affirms a necessity and identifies basic parameters (role, goal, function) of economic management of a company, under which it is offered to understand integrating and co-ordinating type of management. Its main goal is harmonisation of managerial goals (identified in individual types of special management) and their subordination to the common goal of company existence - ensuring long-term stable functioning (viability) and maximisation (growth) of value for all groups of stakeholders.
Authors and Affiliations
Larysa Ligonenko
Keywords
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