Success of Clothing Retailers through Online Channel Using Digital Marketing
Journal Title: International Journal of the Computer, the Internet and Management - Year 2018, Vol 26, Issue 2
Abstract
Nowadays, technology has changed by leaps and bounds, transforming consumer behaviors enormously from those in the past. This includes changes in business operation methods, especially retailers. In many countries, retailers are facing their plunge in profits, and many shops close one after another. Many countries begin to adjust business operation methods to embrace upcoming changes in the digital era. They place importance to the production innovation, marketing as well as diffusion of innovation. These brought about the service innovation - the strategy which applies business processes along with the knowledge of information and communication technology to effective creation of concrete organizational innovation. This will lead to designing the process which puts forward new suggestions and provide consumers or customers with various values. In this research, the researcher was interested in studying the success of clothing entrepreneurs who use online channels to sell their products through digital marketing in Bangkok area, especially the increasing trend of Thailand to improve traditional and online clothing retailers. In this research, the researcher focused on the features of online clothing retailers. The aim of this research was to study the features of clothing retailers, characteristics of clothing retailers’ perception, and the information concerning business organizations which take part in the success of online clothing retailers and to explore the methods that online clothing retailers in Bangkok area adopt to be successful in their businesses. The study results can be used as the guidelines which online clothing retailers can apply to their operation of businesses through online channels so as to enhance market capabilities. This research results will feature the perspectives of either the entrepreneurs or the executives who want to make changes to enter into the online businesses using digital marketing and also feature future guidelines for the success of online clothing retailers.
Authors and Affiliations
Noppadol Tiamnara, Kanyamon Inwang
Keywords
Related Articles
- EP ID EP600152
- DOI -
- Views 177
- Downloads 0
Controlling Unmanned Ground Vehicle by Smart Phone
Smartphone is a basic device. Used communication in modern times the ability of the Smartphone to be used in the control. Unmanned Ground Vehicle (UGV) is mobile based on the control of the Smartphone. The Android operat...
A Development of Constructionism Learning Skills Model for Internship Student Teachers in Thailand
This research has an objective to develop the constructionism learning skills model for internship student teachers in Thailand. The researcher has explored the model of teaching process and observing the experimental te...
Web Usage Patterns Using Association Rules and Markov Chains
The objective of this research is to illustrate the probability of web page using at a period of time using two statistical techniques. SME Nonthaburi province handicraft goods e-commerce web site was selected as a case...
Personality Forecast of Bachelor Degree Student Using Decision Tree Technique
An objective of this research is to forecast a student personality using a decision tree technique by C4.5 algorithm. Also, it measures for an efficiency of a developed model. This case study collects a data from a perso...
Individual Green IT Readiness: Qualitative Approach
This research aims to investigate the factors that drive consumers to be participated with a green IT product. A qualitative approach will be applied to screen, analyse and categorize the information. This study investig...