Supporting Attributes and Muslim Customer Purchase Behaviour of Ramadhan Iftar Buffet at Five-star and Four-star Hotels Restaurants
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 17
Abstract
This paper reports an empirical investigation on the influence of supporting attributes toward Muslims customers purchase behaviour of the Ramadhan Iftar buffet at the four and five-star hotel restaurants. Using causal research design through a quantitative method and self-administered questionnaire, this research surveyed the individual Muslim customers who break their Iftar Ramadhan at the selected four and five-star hotel restaurants in the city of Kuala Lumpur. Through descriptive and inferential statistics, hotel supporting attributes are recognized as contributory factors that influence customer inclinations or decisions. Location, entertainment, availability of comfort prayers room and parking clearly influenced Muslim customers in breaking their Iftar Ramadhan at the four and five-star hotels. This indicates a manifest sign for hotel management of the four and five-star hotels that in addition to menu and service attributes, the supporting attributes dealing with location, entertainment, prayers room and parking should be given attention. All those mentioned attributes not influence the customers dining propensity but determine the restaurant survival.
Authors and Affiliations
Fatmawati Abdul Fatah, Mohd Salehuddin Mohd Zahari, Mohd Onn Rashdi Abd Patah, Mohd Hafiz Mohd Hanafiah, Ari Pasaribu
Keywords
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- EP ID EP598769
- DOI 10.6007/IJARBSS/v8-i17/5143
- Views 73
- Downloads 0
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