Survey on Personalized Web Search Engine
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2016, Vol 4, Issue 3
Abstract
Search engines like bing, yahoo, google are very essential component in web existence. Internet engines are built for all kind of people and now not for any particular people. General web engines can't pick out the special needs of various clients, if person enter unsuitable keyword, ambiguous keywords to specific what they want are some demands trashed by generic engines. To overcome this problem, the personalization is needed. Personalized web search (PWS) is potential to perceive one-ofa-kind wishes of different individuals who trouble the similar query for searching and to perform information renewal for any user of their own interests. Depending upon the user query and reranking results , the personalization takes place. Several PWS techniques using web contents, web link structure, browsing history ,user profiles and user queries. The PWS techniques mainly depends on the contents of web mining, browsing information, links, individual user profile and also queries. The proposed paper is to study on different strategies of personalization.
Authors and Affiliations
A. Smilien Rophie, Dr. A. Anitha
Keywords
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