Abstract

This article at hand reviews Swedish fast-fashion brand H&M’s practices with social sustainability perspective, in more detail, with the perspective of social sustainability’s five aspects which are rather new for the literature of Sustainable Development. So it mostly moved under the guidance of Part 1 and Part 2 ‘A strategic approach to social sustainability’ articles, as it would be expected. In the compelling environment of fast and affordable fashion, H&M group claims to project a sustainable environment for its stakeholders. In the study, our examination of company’s practices start after some brief information about sustainable development, its evolvement after the publication of ‘Our Common Future’ also known as ‘Brundtland Report’, following the introduction of social sustainability’s aspects, we reviewed the company’s actions in correlation with these aspects. After listing our findings and explaining them, the article concludes with the proposed improvements to the flaws in company’s operations.

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