Switching Barriers as a Competitive Tool in Carbonated Soft Drinks Industry in Nigeria
Journal Title: International Journal of Management Sciences - Year 2015, Vol 5, Issue 5
Abstract
This study discusses the creation and the use of switching barriers as competitive tools in carbonated soft drinks industry in Nigeria using a qualitative approach to elicit information, the study used focus group method to collect primary data that was used. The focus group session was conducted where in an in-depth discussion took place. The researcher was the moderator and each participant are chosen purposefully from the management team of the case study to answer the questions on how the artificial barriers are created and why it is preferred as a competitive tool. Content analysis was employed to analysis the information gathered. The findings, among others state that the use of artificial switching barriers can weaken emerging competitive product since the competitor are already restricted in the outlets conceded. The paper concludes that policy makers should see this as an opportunity to enforce some special tax on exclusivity to discourage interested companies and encourage fair competition.
Authors and Affiliations
Gabriel Kola Olorunleke
Keywords
Related Articles
- EP ID EP26996
- DOI -
- Views 261
- Downloads 3
Political Advertisements as Catalyst in the 21st Century Democracy
The aim of this paper is to study the impact of some board characteristics on the quality of financial information disclosed by a sample of 20 anonymous Tunisian listed companies. To this effect we will relate financia...
Impact of Long-Run Exchange Rate Volatility on Stock Market Performance in Nigeria
This study looks at the long-run effects of exchange rate on stock market performance in Nigeria between 1988 and 2012 using cointegration tests. A bi-variate model was specified and empirical results show a significan...
Factors Affecting Implementation of New Public Management in Bangladesh
New Public Management (NPM) is a management philosophy used by the government since 1980s to modernize the public sectors. Although NPM based reforms originated in developed nations namely UK, New Zealand, Australia an...
Self-Perception, Leadership, Conflict Handling and Bullying at Work
The purpose of this article is to describe, analyze and interpret self-perceptions regarding leadership, conflict handling and participation by ten allegedly bullies managers. A qualitative phenomenological investigatio...
A Systemic Application of Graph Theory in Issues of Public Administration
The Graph Theory is a branch of Discrete Mathematics that is specialized in describing various phenomena through the depiction of entities and relationships among them. The application of graphs may enhance the study o...