SWOC Analysis of Extension Personnel at the Agricultural Technology Management Agency (ATMA) in Madurai District of Tamil Nadu
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2019, Vol 9, Issue 3
Abstract
Agricultural Technology Management Agency (ATMA) is an autonomous decentralised registered body which aids in dissemination of technology and sustainable agriculture development at district level. As per the department of the Ministry of Agriculture and Farmer’s Welfare, the Scheme is under implementation in 652 districts of 29 states and 3 Union Territories of the country. The scheme aims to make the latest agriculture technologies available to farmers through various activities such as research-extension linkages, innovative technology dissemination, demonstrations, training, farm school etc. ATMA is an important milestone in strengthening the existing extension system and hence it is imperative to analyse its strengths and weakness for effective execution of duties and provide suggestions to improve the overall quality of the scheme. Hence, an attempt was made to analyse the strength, weakness, opportunities and challenges of ATMA in Madurai District of Tamil Nadu among the extension personnel (officials) working under the scheme. Purposive sampling technique was used for the study. The results revealed that majority of the respondents (98.33%) had cited dissemination of new technologies to farmers on time, as the major strength; whereas 95 per cent of them cited change in Block Technology Managers and Assistant Technology Managers, as the foremost weakness in ATMA. Obtaining location specific needs were cited as the greatest opportunity in ATMA by 96.66 per cent of the respondent officials, while 95 per cent of the respondents stated that lack of permanent staff and developing rapport with the farmers as the major challenge.
Authors and Affiliations
Sangeetha R, Pushpa J, Mahandrakumar K
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