SWOT Analysis and Its Uses: With Special Reference to Marketing Management
Journal Title: Journal Global Values A Peer Reviewed International Journal - Year 2017, Vol 0, Issue 2
Abstract
To develop a successful marketing strategy is an important step for any business, big or small. It enables the company to grow beyond word-of-mouth referrals and use marketing tactics to drive new customers to the organization’s offerings. Marketing management often conduct market research and marketing research to perform marketing analysis. Marketing managers also design and overview various factors effecting internal and external environment and follow scanning and competitive intelligence processes to help identify trends and inform the company’s marketing analysis. SWOT analysis is a popular and effective technique followed by management for the purpose of all an acronym for Strengths, Weaknesses, Opportunities and Threats is a structured planning method which is used in evaluating these four elements of an organization, project or business venture. In this research article author will find how SWOT Analysis is helpful in scanning of various internal and external factors of an organization especially in context of marketing.
Authors and Affiliations
Dr. Anupreeta Anupreeta
Keywords
Related Articles
- EP ID EP517619
- DOI -
- Views 111
- Downloads 0
Age, Rank and Marital Status as Correlates of Adjustment among Indian Army Personnel
Age, Rank and Marital status as correlated of adjustment among Indian army personnel. The main purpose of the present study is to examine the effect of adjustment on age, rank and marital status of Indian army personnel....
Organizational Health of Public and Private Sector Academic Institutions: A Comparative Analysis
Organizational Health research identifies it as an important key to institutional growth and development and emphasizes its relevance in enhancing productivity and performance of an institution. This study measures the o...
Effect of Emotional Maturity on Marital Adjustment of Women
The present study was conducted to the effect of emotional maturity on marital adjustment of women for this purpose a sample of total 300 women (150 working and 150 non-working) was purposine selected from Haridwar dehr...
A Study on the Effect of Information and Communication Technology on the Marketing Strategies of the Indian Tourism Industry
The use of Information and Communication Technology has now started to change the way how businesses are being conducted in every industry and in every company. The department to get the maximum impact of this change is...
Prevalence of Mental Health Literacy Among Youth - A Major Public-Health Awareness Challenge
According to the World Health Organization, mental disorders have become one of the most important causes of disability in young people. Most of the researches have claimed that mental health disorders of lifetime emerge...