SWOT Analysis and Its Uses: With Special Reference to Marketing Management
Journal Title: Journal Global Values A Peer Reviewed International Journal - Year 2017, Vol 0, Issue 2
Abstract
To develop a successful marketing strategy is an important step for any business, big or small. It enables the company to grow beyond word-of-mouth referrals and use marketing tactics to drive new customers to the organization’s offerings. Marketing management often conduct market research and marketing research to perform marketing analysis. Marketing managers also design and overview various factors effecting internal and external environment and follow scanning and competitive intelligence processes to help identify trends and inform the company’s marketing analysis. SWOT analysis is a popular and effective technique followed by management for the purpose of all an acronym for Strengths, Weaknesses, Opportunities and Threats is a structured planning method which is used in evaluating these four elements of an organization, project or business venture. In this research article author will find how SWOT Analysis is helpful in scanning of various internal and external factors of an organization especially in context of marketing.
Authors and Affiliations
Dr. Anupreeta Anupreeta
Keywords
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