SWOT-ANALYSIS APPLICATION IN THE CONTROL SYSTEM OF THE CONTROL OF THE COMPOSITION OF THE PIPES IN THE MARKET OF PASSENGER TRANSPORT SERVICES
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія: Економіка і менеджмент - Year 2018, Vol 31, Issue
Abstract
The article proposes approaches to the formation of a system for managing the competitiveness of rail passenger transportation. The content of the main stages of managing the competitiveness of the railway complex in the market of passenger transportation services is revealed. To assess the competitive position of railways in the passenger transportation market, SWOT analysis is proposed. The results of application of SWOT-analysis in the system of railways competitiveness management in the market of passenger transportation services are presented.
Authors and Affiliations
O. V. Sementsova, Y. O. Krykhtina
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