SWOT Analysis as a Kediri Muslim Hotel Development Strategy
Journal Title: Dialektika : Jurnal Ekonomi dan Ilmu Sosial - Year 2020, Vol 5, Issue 1
Abstract
Sharia hotels in Indonesia experience development and improvement from year to year. Evidenced by the emergence and establishment of several Islamic hotels including Muslim hotels in Kediri. The existence of a strategic place or location does not mean to make Muslim hotels avoid business competition. To increase guest visits at Muslim Hotels a strategy is needed to compete with other hotels in Kediri. Therefore, this research was conducted to discuss the SWOT analysis as a Muslim Hotel development strategy. This type of research is a qualitative study using SWOT analysis for Muslim Hotel strategy development strategies. The results obtained by the development of several Muslim Hotel strategies, including: (1) increasing product variety, setting affordable prices, increasing better service quality, (2) increasing the quality and quantity of more competent HR, increasing facilities, increasing capital, (3) maintaining product specific characteristics based on sharia economy, cooperating with Islamic boarding schools and government agencies, (4) making efforts to develop promotional strategies in all media to increase market share, increasing cooperation with various government and private agencies.
Authors and Affiliations
Nur Hidayati, Lina Saptaria
Keywords
Related Articles
- EP ID EP714168
- DOI https://doi.org/10.36636/dialektika.v5i1.406
- Views 65
- Downloads 0
The Influence of Socio-Demographic Factors on the Length of Looking for Work for Educated Workers in the Province of South Sumatra
The number of labor force in South Sumatra Province when viewed from the percentage of the unemployed workforce for the uneducated workforce is 27% while the educated workforce is unemployed by 73%. The purpose of this s...
Promotion Strategy Through Social Media At Myrubylicious Fashion Store
This study aims to describe the promotion strategy through social media used by one of the local fashion companies in the city of Bandung, namely the myrubylicious fashion store. The research method used is descriptive q...
Analysis of the Influence of Coffee Product Quality and Experiential Marketing on Brand Image 45 Graha Coffee Shop Sidoarjo
This study aims to determine the effect of product quality coffee drinks and experiential marketing on the brand image of 45 Graha Coffee Shop located in Sidoarjo. The number of samples taken as many as 115 respondents w...
The Government's efforts to develop MSMEs through the Car Free Day Program in Kraksaan City
The purpose of this study is to find out the efforts of the Kraksaan City government, Proboliggo Regency in developing MSMEs through the Car Free Day (CFD) program. Based on the discussion of research results regarding t...
The Effect of Role Conflict and Ambiguity on Job Satisfaction Mediated by Emotional Exhaustion
Employee job satisfaction can be achieved if various employee expectations can be fulfilled by carrying out their work. This study aims to analyze the effect of conflict and role ambiguity on job satisfaction with emotio...