Systematics types of customer loyalty products industry
Journal Title: Економіка: реалії часу - Year 2016, Vol 5, Issue 27
Abstract
Article examines the loyalty of existing classifications, on the basis of research that was conducted by domestic and foreign economists, psychologists and sociologists. The analysis of the main views on loyalty, the basic types and kinds. Highlighting the unique characteristics of each of the types of loyalty, and provides guidance on the nature of the marketing activities, depending on the species. Formulated a classification of customers, depending on the level of development of relations with them. The article presented new approach to the classification of loyalty "by a factor of probability of formation of loyalty", it includes three types of loyalty: the potential, available or true, and shows their comparative characteristics of five selected indicators. Also proposed a new subspecies of complex loyalty – loyalty showy.
Authors and Affiliations
Victoriia Netkova
Keywords
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