SYSTEMATIZATION OF MODERN METHODS OF ENTERPRISES COMPETITIVENESS ASSESSMENT
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 7
Abstract
The article describes the various methods of assessing the competitiveness of the firm. As a result of study of these approaches formulated benefits and disadvantages of systematized main groups of methods and justified the need for using the most optimal methodology. Described problems of benchmarking realization in the system of changes management. Based on the performed research we can state that it is impossible to select and offer most of them in national market as one single approach to perform complex qualitative and quantitative estimation of enterprise competitiveness level. The problems of benchmarking realization in the system of change management are reviewed as a basement for creation and strengthening of the longterm and mutually beneficial relations between businesses. Main reasons of unreadiness of domestic business environment to benchmarking implementation have been determined.
Authors and Affiliations
L. B. Artemenko
Keywords
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