Systematization of the Methods for Evaluating the International Competitiveness of Enterprise
Journal Title: Бізнес Інформ - Year 2016, Vol 1, Issue
Abstract
The article is aimed at studying methods for evaluating competitiveness, identifying their practical relevance to domestic enterprises on example of the OAO «Zavod «Yuzhkabel». A system of methods for evaluating international competitiveness of enterprises has been analyzed, the most frequently encountered in the economic literature methodologies for estimation have been considered. As a result, weaknesses of the individual elements of the system have been identified. Practical significance of the study has been disclosed, the most effective methods for evaluating the international competitiveness of enterprises have been identified. Using methods such as the method of rating estimation, the «4P» matrix, the «McKinsey» matrix, the Hirfindahl-Hirschman index and the polygon of competitiveness model, international competitiveness of the OAO «Zavod «Yuzhkabel» has been evaluated. Conclusion about the extent of enterprise's presence at the international market has been made.
Authors and Affiliations
Tatyana Shtal, Ganna Zmieieva
Keywords
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