Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers
Journal Title: Online Journal of Communication and Media Technologies - Year 2014, Vol 4, Issue 3
Abstract
As technologies continue to evolve, customized online environments are becoming evermore popular with consumers as they help manage information flow in the online space while limiting exposure to advertising. This study examines the effect of customization, desire for control, and information overload on media enjoyment. Level of customization has a positive impact on a consumer‟s media enjoyment regardless of their desire for control or feelings of information overload. High desire for control subjects exposed to keyword advertising had the greatest media enjoyment. Non-intrusive keyword advertising did not impede media enjoyment while the presence of banner advertising did effect media enjoyment.
Authors and Affiliations
Laura F. Bright| Texas Christian University, USA
Appeals, Sexual Images, Visual Metaphors and Themes: Differences in Condom Print Ads across Four Continents
This study examined condom print advertisements published in four continents (Europe, Asia, North America and South America) to determine differences in emotional appeals used, the presence of sexually-charged images,...
Media Glare or Media Trial Ethical Dilemma between two Estates of India Democracy
Media intervention in under trial cases has become very normal affairs in the society. Judges are compelled somehow to take decision according to the follow up of Media criticism. For which, declaration of verdict by m...
The Efficacy of Religious Outdoor Advertising in the Southern United States
This study examines the efficacy of outdoor religious messages. In other words, does exposure to roadside advertisements displaying religious messages, particular church services or prayer, increase one‘s intent to a...
Social Media Aided Sentiment Analysis in Forecasting
User generated contents on web and social media grow rapidly in this emerging information age. Social media provides a platform for people to create contents, share them and bookmark them in a tremendous way. The expon...
How and Why Some IssuesSpread Fast in Social Media
This paper brings together current insights from various disciplines into the spreading of social media posts.By astructured literature review of peer-reviewed literature 39 recent articles on diffusion in social media...