Testing an Adapted Technology Acceptance Model (TAM) for Factors Influencing E-Commerce Adoption - A Lesotho Consumers’ Perspective
Journal Title: American Journal of Economics and Business Innovation (AJEBI) - Year 2023, Vol 2, Issue 3
Abstract
The purpose of this study is to investigate the factors that influence E-Commerce adoption from a Lesotho consumers’ perspective and further classify these under a cluster of either enabling or inhibiting factors of the technology in the context of study using an adapted Technology Acceptance Model (TAM) as a framework. TAM has been widely used to understand why some individuals embrace technology, while others reject the same. However, several studies have identified TAM’s inability to predict a purchase intention; hence the study proposed to test a conceptual framework adapted from (TAM) with the relevant constructs that influence E-Commerce adoption as identified by literature to compensate for the weaknesses. The investigation employed a quantitative research approach, and a survey was distributed online to collect data. 275 participants responded to the survey. Both snowball and purposive sampling techniques were used, and data was analysed using Confirmatory Factor Analysis (CFA). The research findings revealed: Attitude and Convenience, Time and Cost Savings, and Perceived Ease of Use as enabling factors, whereas Dependability, and Accessibility and Policy Initiatives were established as inhibiting factors in Lesotho. Meanwhile, descriptive statistics established that 74.6% of consumers have adopted the technology. Ultimately, a new conceptual framework was developed from the constructs that are unique to Lesotho and it was coined Mokhoro – Which is a Basotho rondavel or hut.
Authors and Affiliations
Molelekeng Jeanett Kobane
Keywords
Related Articles
- EP ID EP731126
- DOI https://doi.org/10.54536/ajebi.v2i3.2104
- Views 42
- Downloads 0
Effects of Remote Business During the Covid-19 Pandemic - A Literature Review
Remote work as a form of business has been used for many years, but not in all industries. In the midst of a pandemic caused by the COVID-19 virus, this way of working has become an inevitable form of business. Overnight...
The Regime Changing Behavior of Exchange Rates and Stock Market Prices of Selected Emerging Countries: An application of the Markov Switching Vector Autoregressive model (MS-VAR)
This article aims to analyze the dynamic relationship between stock market returns and exchange rate movements for emerging countries (Brazil, Argentina, Mexico and India), from January 2005 to December 2021, using Marko...
Assessment of Internal Audit Tools: A Study of Some Government Health Institutions in Ghana
The growing number of allegations on financial statement fraud, lack of accountability, misappropriation and mismanagement of public resources in public institution has created an increase attention for the need of inter...
The Intersection in Marxist New International Politics and Derrida’s Philosophy: A Meta-Analytics Inquiry of Its Impacts on Western Macro-Economy
The current economic structure in the West is presented in this study as the product of a meeting of Marxist and Derridean ideas. In the light of this intersection and their variance, this study aims to contrast the econ...
Analysis of Rice Marketing Channels Choices in Mwea Irrigation Scheme, Kirinyaga County, Kenya
The National Rice Development Strategy in (Kenya vision 2030) aims to improve food security, rural employment, and income for smallholder farmers in the Mwea irrigation scheme (MIS) through planned and intentional effort...