The Academic Usage of Social Networking Sites by the University Students of Tamil Nadu
Journal Title: Online Journal of Communication and Media Technologies - Year 2015, Vol 5, Issue 3
Abstract
The growing popularity of social media has influenced researchers to start investigate the communication and interaction between people using these media. University students are active users of social media for academic purpose as well as for personal use. As this social media phenomenon is continuing to grow at a faster pace, it is important to understand the effects it has on students. Given its popularity, researchers have considerable concerns about the effects of social media on students. Many studies gave an overview of social media and its popularity, usage, and impact among students. Since each day new technology evolve in social media, this study shall also examine the components and factors that influence our students’ present social media usage and its impact. The social media needs to be understood more comprehensively for better understanding of factors that influence the usage, acceptance, and behavior of the Indian students. Despite the widespread use of social media, little is known about its impact on Indian students; hence this study will provide a better knowledge about the perception and impact of social media. The study envisioned to examine the academic use of social media applications by university students, and to study the usage of various academic applications of social media by the university students. Survey method was employed to study the academic usage of the social media by the university students and exhaustively collects samples from the state universities of Tamil Nadu. The population of the study consisted of thirteen major discipline of students in Doctoral, M Phil and Master Branches. The sample size of the study comprised of 482 students selected through convenient sampling technique. The structured questionnaire was used for data collection.
Authors and Affiliations
R. Subramani| Periyar University, India
Keywords
Related Articles
- EP ID EP10046
- DOI -
- Views 314
- Downloads 16
Elderly People's Choice of Media and their Perceived State of Loneliness
This study aims at finding the relationship between elderly people’s perceived state of loneliness and their choice of (old and/or new) media instruments. The sample of the study consists of randomly selected 300 eld...
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
While in early days of communication research emotions were rather treated as „noise‟, today there is a growing number of studies showing the important role of emotions influencing media selection, perception and i...
User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media
Despite the proliferation of social media and the widespread adoption of these diverse communication tools, there is a lack of studies that conceptualize the characteristics of social media as perceived by users and co...
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
In recent years, many studies have investigated consumers‟ attitudes toward product placement in media content, such as movies and TV shows. However, few studies have explored the influence of peer communication and...
Educational Use of Mobile Phones by Undergraduate Students: An Indian Perspective
As India has the world’s second largestmobile phone user base (over 929.37 million users, May 2011) and Wireless communication has emerged as one of the fastest diffusing media on the planet, fuelling an emergent’...