The Adoption and Diffusion Process of Sustainable Agribusiness Management through the Role of Vocational High School Graduates
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 01
Abstract
Unsustainable agricultural development has an impact on land damage, decreased water quality, increased critical land and it is hoped that agriculture will transform towards sustainable agriculture. Sustainable agriculture is development that considers economic, ecological and social dimensions, so that agricultural development can be enjoyed by current and future generations. Sustainable agricultural development requires human resources as agents of change. The existence of Vocational High Schools in agriculture as a subsystem of national education is expected to produce graduates who have competence in the agricultural sector. Research on the process of conveying sustainable agribusiness messages through the role of Vocational High School graduates uses a phenomenological approach to understand the experiences of research subjects. The research subjects were graduates of Vocational High Schools who worked as farmers and extension workers with the sampling technique using snowball sampling by examining the role of graduates of Vocational High Schools as adopter farmers and distributors, non-adopter farmers, extension workers and extension officers who own farming businesses due to the success of the adoption process and Diffusion is influenced by information sources and message delivery methods. The results of the study show that the learning-by-doing method of information sources is considered effective in the process of adoption and diffusion of sustainable agribusiness
Authors and Affiliations
Idrus Salam, Usman Rianse, Jamaluddin Hos, La Ode Muh. Munadi, La Ode Arsad Sani, Rina Astarika
Keywords
Related Articles
- EP ID EP712935
- DOI 10.47191/ijmra/v6-i1-05
- Views 44
- Downloads 0
Stylistic Analysis of Instagram Poem by Rupi Kaur
This research focuses on analyzing the graphological, phonological, morphological, and semantic features of English poems from Kaur's books "Home Body" and "The Sun and Her Flowers," which were posted on Instagram betwee...
Quantitative Accounting of Agricultural Land in the Territory of Kashkadarya Region through Qr -Code
Accounting of agricultural land areas in the world in software belonging to the family of geoinformation systems is directed to the formation of a unified geodatabase and the implementation of geostatistical analyzes of...
Facilities of Higher Education Institutions, Empirical Assessment at the University of Labor and Social Affairs
The article uses two research methods, which are the document review method and the qualitative research method. Research results have clarified the entire goal set out in the article. The theoretical basis of facilities...
The Influence of Volleyball on the Tradition of Rasulan in Saban Hamlet, Karangwuni Village, Gunungkidul Regency
This study entitled “The Influence of Volleyball on The Tradition of Rasulan in Saban Hamlet, Karangwuni Village, Gunungkidul Regency” aims to describe and analyze the relationship between volleyball and rasulan traditio...
Can Grammarly be Implemented as an English Writing Tool?
The need for application-based writing is all-time high due to the inevitable implementation of technology in education. Several proofreaders are available in the market and used by EFL learners to develop error-free con...