THE AGENT OF CHANGE’S COMMUNICATION ROLE IN “KAMPUNG PREMAN” COMMUNITY EMPOWERMENT (A Case Study in Yogyakarta, Indonesia)
Journal Title: Academic Research International - Year 2017, Vol 8, Issue 2
Abstract
Many social problems in Indonesian people still need attention and comprehensive solution until today. One of those problems is low wellbeing due to the members of community’s behavior who have ever lived in the village stigmatized as “Kampung Preman (the village of hoodlums)”. Those living with stigma “Kampung Preman” in Yogyakarta are in helpless condition. The agent of change’s role is the factor highly supporting the change of stigma “kampong preman” into the better life through community empowerment. The objectives of research: (1) to identify the actors serving as the agent of change in “kampung preman” community, (2) to analyze the agent of change’s role in “kampung preman” community empowerment, and (3) to analyze the result of community empowerment conducted by the agent of change. This study was a descriptive qualitative research taken place in Kampung Badran Yogyakarta using case study approach. The data was collected using in-depth interview, observation and documentation technique. Data validation was carried out using source and method triangulations. Data analysis was conducted using an interactive model of analysis. The result showed that: (1) the agent of change coming from the community itself contributes considerably to the process of changing the kampung’s image, by means of “building shy culture”, (2) the resistance occurring can be dealt with by means of establishing good communication, between the agent of change and citizens or between citizens, and (3) there should be cooperation with other parties, particularly government and private in the attempt of building synergy to cooperate in order to bring the community wellbeing into reality.
Authors and Affiliations
Sarah Rum Handayani Pinta Sebelas Maret
Keywords
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