Abstract

The case explores the choreography of the entertainment game-show by tracking the key elements and how they have been structured to achieve a successful business model. The case also traces the genesis of the game-show, its adaptation to the Indian context and its evolution over the successive versions. The case narrates how the positioning of the game-show is continuously altered to capture participation of wider spectrum of audience. The case demonstrates how the advancements in technology empower the media to connect segments of the people, and enables them to explore solutions to their socio-economic problems.

Authors and Affiliations