THE ANALYSIS OF MARKETING CONCEPT IMPLEMENTATION IN DOMESTIC ENTERPRISES
Journal Title: Journal of Engineering Management and Competitiveness (JEMC) - Year 2016, Vol 6, Issue 2
Abstract
Global markets and modern business conditions require from enterprises to change their business philosophy and ways of behaviour in their business practice. Nowadays, in IT society, knowledge has become the basic resource. Marketing enables knowledge management by making possibilities for increasing knowledge productivity of other business functions in enterprises. Relationship marketing signifies a considerable advance in marketing approach, going from thinking exclusively about competition and conflict categories towards the categories of collaboration and interdependence. Domestic enterprises are facing problems with achieving competitive abilities on global markets and one of significant causes of this phenomenon is inappropriate implementation of marketing concept and modern methods and techniques of marketing management. This paper presents current global trends in theory and practice of marketing and marketing management along with critical analysis and recommendations for improving marketing practice in domestic enterprises.
Authors and Affiliations
Dejan ĐORĐEVIĆ, Dragan ĆOĆKALO, Srđan BOGETIĆ
Keywords
Related Articles
- EP ID EP194543
- DOI -
- Views 199
- Downloads 0
MAKING ENGINEERING DEPARTMENTS ENTREPRENEURIAL: A DISCUSSION!
The concept of an “entrepreneurial orientation” is well established in the literature on the strategic posture of firms. Increasingly, large organizations are also turning to entrepreneurship in their efforts to become f...
THE IMPACT OF MIDDLE MANAGERS IN CHANGE MANAGEMENT IN THE SERBIAN METAL PROCESSING INDUSTRY
The research was conducted in the metal processing industry of the Republic of Serbia in the period between June 2011 and December 2014. In particular, the study involves the examination of the impact of middle managers...
USING TAGUCHI'S CONTRIBUTION RATIO AND PARETO DIAGRAM IN IDENTIFICATION OF INFLUENTIAL FACTORS IN EXPERIMENTS: CASE STUDIES
This paper considers the usage of Taguchi's contribution ratio as well as an adjusted Pareto diagram for determining the size of influential design factors in experimental design on output values in order to determine th...
DETERMINATION OF INFLUENCE OF PART ORIENTATION ON PRODUCTION TIME IN 3D PRINTING
Rapid Prototyping and Rapid Manufacturing have significant role in modern production of parts. One of the crucial aspects in all manufacturing is production time (besides the consumption of material and all other element...
ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT: SERBIAN CASE
The paper presents the results of the impact of certain dimensions of organizational culture (Future Orientation, Power Distance, Human Orientation and Performance Orientation) on organizational commitment in companies i...