THE ANALYSIS OF THE IMPACT OF SELECTED COMMUNICATION CHANNELS ON THE SELECTED CITY POPULATION’ OPINION
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 12, Issue 2
Abstract
The aim of the article is to describe specific aspects of communication media in city marketing from the perspective of city residents. The article clarifies the impact of selected marketing communication channels on building a positive image in the eyes of the population, and proposes a model of the efficient use of these channels focused on the satisfaction of citizens. In assessing the direction of the issue the article summarizes the theoretical basis of public relations in the online environment, the issue of public opinion and image. Another aim of the article is to evaluate the opportunities this issue brings for marketers while pointing out its pitfalls.<br/><br/>
Authors and Affiliations
Radovan Bačík, Ján Mihal, Richard Fedorko
Keywords
Related Articles
- EP ID EP270192
- DOI -
- Views 85
- Downloads 0
Older Workers Economic Activity and the Health Status – the Implication of Age Management
With regard to demographic ageing, there is an increasing need to study and understand the factors affecting labour market participation beyond age 50. The present study focuses on the relation between late employment (e...
Investigating the Factors Inhibiting Entrepreneurial Activity amongst Business Management Students at a South African Higher Education Institution
Entrepreneurship plays an influential role in the economic growth of a country. Youth entrepreneurs, in particular, are perceived as important contributors of economic change, who could significantly change the current u...
MULTI-CRITERIA EVALUATION OF MUNICIPALITIES IN SLOVAKIA - CASE STUDY IN SELECTED DISTRICTS
In the Slovak Republic, the economy of the municipality is governed by the law that considers the indebtedness of the municipality (share of foreign resources on assets) as the main criterion. The aim of this article is...
AN ANALYTICAL STUDY ON ORGANIZATIONAL CREATIVITY: IMPLICATIONS FOR MANAGEMENT
In dynamically and unpredictably changing environment becomes creativity a key factor of the success of businesses and organizations because it affects the development of innovation and ingenuity, and consequently the bu...
MEASUREMENT OF CREATING CORPORATE VALUE FOR SHAREHOLDERS – DEVELOPMENT OF MEASUREMENTS AND IMPROVEMENT OF MANAGEMENT COMPETENCE AND SKILLS
This article discusses the issues of increasing the perception of measurements for the creation of corporate value by introducing the concept of superior size, as well as relativization for e.g. evaluation of the benchma...