THE APPLICATION OF MARKET APPEAL-ROBUSTICITY MATRIX: A CASE STUDY OF THE ARCHAEOLOGICAL HERITAGE OF LENGGONG VALLEY, PERAK, MALAYSIA
Journal Title: GeoJournal of Tourism and Geosites - Year 2018, Vol 23, Issue 3
Abstract
As one of the important World Heritage Site – the Archaeological Heritage of Lenggong Valley, Malaysia, cultural tourism should be promoted along with heritage tourism by developing a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal—robusticity matrix on heritage tourism development, by assessing the potential for tourism in Lenggong Valley. Methods used were based on literature research, site observation and questionnaire survey. The detailed explanation on selected sites represent high and low levels of grading in terms of market appeal and robusticity, and hence suggesting different asset conservation and management options. The findings indicate the matrix is effective to evaluate the assessment of the heritage tourism potential because it instantaneously determines the importance of two major considerations for both tourism industry and heritage management—the attractiveness of the assets and its ability to cope with tourists. This assessment is essential to protect culture heritage assets through suitable legislation and framework for better informed planning decisions in the future. The distinctive features of the sites, their extent and, for the future, their conservation, will facilitate an improved appreciation of cultural heritage assets as part of the community.
Authors and Affiliations
RAPIDAH Mat Stafa, MOHAMED Kamal Roslan, ALI Che Aziz, LEMAN Mohd Shafeea, SAIDIN Mokhtar
Keywords
Related Articles
- EP ID EP407581
- DOI 10.30892/gtg.23307-321
- Views 35
- Downloads 0
GEOGRAPHICAL EXPLORATION OF VEGAN DISHES FROM TURKISH CUISINE
Turkish cuisine is suitable for vegan and vegetarian diets with its healthy dishes. The aim of this study is to reveal the dishes suitable for vegan and vegetarian diets in Turkish cuisine culture and to analyze their n...
THE GEOGRAPHY OF TOURIST BEDNIGHTS IN SOUTH AFRICA
The discipline of geography is a leading contributor to tourism research. Although tourism geography research covers a broad spectrum of issues and approaches the most distinctive approach that geography brings to touris...
TOURISM – A VIABLE ALTERNATIVE FOR THE DEVELOPMENT OF RURAL MOUNTAINOUS COMMUNITIES. CASE STUDY: EFTIMIE MURGU, CARAȘ-SEVERIN COUNTY, ROMANIA
Tourism represents a viable alternative for the development of rural mountainous communities, because it can act as an integrating force, capable of revitalising other economic sectors through its multiplicative effect a...
ANALYSING THE URBAN ENVIRONMENT SUSTAINABILITY INFLUENCED BY TOURISM IN IRAN (DISTRICT 1 OF TEHRAN METROPOLIS)
Considering the goals and dimensions of development and the characteristics of different communities, sustainability should be pursued such as community-based development based on the strategic principles of the urban en...
STAKEHOLDER VIEWS ON SUSTAINABLE COMMUNITY-BASED ECOTOURISM: A CASE OF THE PAGA CROCODILE PONDS IN GHANA
This study analysed tourism at the Paga Crocodile Ponds in the Upper East Region of Ghana as a basis to evaluate its potential for sustainable community-based ecotourism development. The study employed qualitative case s...