The Application of Traditional Chinese Elements in Luxury Fashion Goods
Journal Title: Journal of Textile Science & Fashion Technology (JTSFT) - Year 2018, Vol 1, Issue 4
Abstract
With a fast-growing economy and a massive population, Chinese consumers’ purchasing power in the luxury market is increasing to the extent that China has managed to become the most attractive markets for luxury brands in the world, especially in the consumption of fashion brands. The word luxury comes from the Latin word “Luxus”, which means indulging the senses, regardless of cost [1]. Luxury brands where most of their products are luxury goods [2]. Luxury goods often have high brand perception quality, with high price, high quality, beautiful design, inheritance, reputation, unique and individual characteristics. Luxury goods can provide consumers with prestige and social status [3].
Authors and Affiliations
Leilei Jia
Keywords
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- EP ID EP588542
- DOI 10.33552/JTSFT.2018.01.000519
- Views 40
- Downloads 0
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