The Art of Science Making Things Popular with Scientific Journal Covers
Journal Title: Online Journal of Communication and Media Technologies - Year 2015, Vol 5, Issue 2
Abstract
So far cover pictures of scientific magazines have only been examined sporadically. This article is a humble attempt to improve this deficit. Especially cover pictures of the science journal Science will serve as examples. Following a system–theoretical foundation of my access, the central visualization strategies of the cover pictures of Science will be identified and their functionality evaluated. Three thesis statements shall be proposed within this. First Thesis: On the cover of scientific journals a popular picture of (natural) science is designed which is meant to make a (natural) scientific approach especially attractive and communicatively accessible for recipients independent of concrete research contexts. Second Thesis: Therefore a specific aesthetic is developed on the cover of scientific journals with recourse to the artistic avant–garde (especially of Pop Art and Minimal Art) and their visual form principles of seriality.Third Thesis: Through the iconic and indexical foundation of these form principles a direct affecting of the recipient is targeted at in a special way.
Authors and Affiliations
Sven Grampp| Friedrich–Alexander University, Germany
Keywords
Related Articles
- EP ID EP10035
- DOI -
- Views 304
- Downloads 15
The Semiotics of HIV/AIDS Bill-Boards and Their Communication Implications: The Case of Bahir Dar and Gondar Towns in Ethiopia
The study was designed to identify the types of the visual semiotic signs used by different stakeholders who design and prepare billboards on HIV/ADIS to provide mainly the residents of Bahir Dar and Gondar towns with...
Television Broadcasting and the Democratization Process in Nigeria: The Successful and Unsuccessful Story
This article assesses the performances and challenges of television broadcasting in the democratization process in Nigeria. The historical discourse identifies both successes and challenges of both the military and civ...
Delivering the Scary News: Newspaper Sourcing in a Bioterrorism Crisis
This study examines patterns in news sourcing and play, in light of risk communication factors. A content analysis of 457 U.S. newspaper stories about the 2001 anthrax attacks revealed that more stories included outrage...
Educational Use of Mobile Phones by Undergraduate Students: An Indian Perspective
As India has the world’s second largestmobile phone user base (over 929.37 million users, May 2011) and Wireless communication has emerged as one of the fastest diffusing media on the planet, fuelling an emergent’...
Bestsellers beyond Bestsellers: The Success of a Good Story
This article examines the recent trend of books and book series gaining popularity with unprecedented speed. By closely examining the release and success of The Da Vinci Code and the Harry Potter series, early publicat...