The Association between EWOM, Knowledge Sharing and Customer’s Perspective’s: Brief Systematic Literature Review
Journal Title: Saudi Journal of Business and Management Studies - Year 2016, Vol 1, Issue 2
Abstract
Abstract: The main aim of this study to explore the relation between the EWOM and Knowledge sharing, the study revel that no theoretical relation between EWOM and Knowledge Sharing, on the other hand the study showed that both of the terms EWOM, WOM and Knowledge sharing using the same mechanism for sharing information. Both of them have their impact on customer satisfaction and intention to buy. Due to shortage of information and research related to the topic the topic need to do more research about this missing research area. Keywords: EWOM, WOM, Knowledge, Research, Knowledge Sharing
Authors and Affiliations
Khaled M. Algharibeh
Keywords
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