The combinatorial innovation perspectives on designing social marketing programs.
Journal Title: Manager Journal - Year 2017, Vol 25, Issue
Abstract
Hal Varian’s concept of “combinatorial innovation” underlined the ascend of a new period of a tremendous burst of innovation. Now we can quickly and conveniently combine different Internetbased components, which are all bits, to create entirely new products and services, available for everyone. The mushrooming of nudging logic based initiatives all over the world, open the room for a new discussion - to what extent the intended target audiences of nudging initiatives will participate in co-generating of the new policies and campaigns, based on the employment of the combinatorial innovation?
Authors and Affiliations
Viorel Mihăilă
Keywords
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