The Commercial Image and its Socio-Economic Influence of the Small Businesses of the Canton of Sucre.
Journal Title: IOSR journal of Business and Management - Year 2019, Vol 21, Issue 1
Abstract
The research is based on contributing to the sustainable and socioeconomic development of small businesses with the objective of forming a philosophy of service that promotes compliance with business rules. The proposed objectives are to diagnose the business environment of the parish to measure their impact on communities and to evaluate micro-enterprises based on their commercial image to define their economic sustainability. The descriptive statistical method allowed to survey to be carried out as a baseline of the investigation, where the neighborhood stores represented 35.7% of the total of premises, followed by the dining rooms or restaurants with 12.9% representativeness.The commercial image of the businesses was analyzed, where 67.3% recognize that the image has the elements of the corporate image and only 37.2% ignore the elements of the commercial image. As a result, 50% of businesses and local businesses reduces work informality by ensuring compliance with labor rights and that 70% of businesses developed strategies and techniques that increased sales.
Authors and Affiliations
Frank L. Q, Gem C. Z, Maryury Z. C, Graciela C. P, Lilia V. Z
Keywords
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- EP ID EP441387
- DOI 10.9790/487X-2101026876.
- Views 49
- Downloads 0
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